Valeria
Lasak
Marketer · Community Builder · Founder
HeadshotStarted from scratch. Built it with community.
Valeria Lasak is a Miami-based marketer who came to the U.S. from Peru and built her business from the ground up. She's the co-founder of Nomad The Agency, a branding and social media agency for wellness, beauty, and tech brands.
She's also the founder of AI Girl Society, a growing community for marketing professionals learning to build with AI — created in partnership with Supernormal.
Building Nomad, one day at a time.
What even is AI?
It's a network, not a brain.
A huge number of computers, working together, reading enormous amounts of information from the internet — then using patterns in that information to generate a response, an image, or an idea.
Where did you first hear the word "AI" — and did it scare you a little?
No mics, no apps. Just shout it out or raise a hand — let's hear a few answers live.
It's not a maybe. It's already in the room.
Your competitors are using it. Your clients are using it. The question tonight isn't whether AI is coming — it's how you choose to work with what's already here.
A marketer's view from the inside.
AI is a new client brief. Stay the one holding the camera.
That AI replaces photographers, videographers, and designers outright.
The industry is changing shape. AI becomes a tool you offer clients — not a threat to the work only you can do.
Be honest — how do you feel about AI in your creative work right now?
live-poll layout — connect Slido / Mentimeter / a show-of-hands count here
The legal side, with receipts.
Sources: Thaler v. Perlmutter (S.Ct. cert. denied, Mar. 2026) · U.S. Copyright Office, Copyright and AI Part 2 (Jan. 2025) · Thomson Reuters v. Ross Intelligence (D. Del., Feb. 2025) · Bartz v. Anthropic (N.D. Cal., June 2025)
Every prompt has a measurable footprint.
A single short AI video can use as much energy as 200,000 basic spam-filter checks. The footprint scales with what you ask for — a quick caption costs far less than a generated video.
Per-query figures vary widely by model and methodology; ranges reflect published 2025–2026 studies, not a single fixed number.
A sustainable practice — and a permission slip.
My actual stack.
How to build a skill in Claude.
A skill is a saved instruction file Claude loads automatically whenever a matching task comes up — you teach it once, it remembers forever. Here's the real path, step by step:
Settings → Capabilities and switch on Code execution and file creation. Skills won't appear without this on.Settings → Customize → Skills. This is where you'll see Anthropic's built-in skills and create your own."Interview me about how I write client reports, then write the skill file for me." Claude asks the questions and builds it."use when writing Instagram captions for Nomad clients" — not vague language.Customize → Skills and sharpen the instructions — changes apply immediately.The setup everyone skips.
Whether it's Claude, ChatGPT, or anything else — do this the moment you open a new AI tool, before your first real prompt:
Supernormal, day to day.
It joins your calls, listens, and turns the conversation into something usable — no manual note-taking, ever.
Vague in, vague out.
The model can't read your mind — it fills every gap you leave with a guess. The more specific you are about who, what, tone, length, and format, the less it has to guess.
"Write me an Instagram caption about our new pilates class."
"Write an Instagram caption for a new pilates class launch. Audience: women 28–45 in Miami. Tone: gossipy, lowercase, no em dashes. Length: under 60 words. End with a question to drive comments."